The Spiced McDonald's Filet-O-Fish Flavor That We Want Back
The Filet-O-Fish is easily one of the most polarizing fast food items in the world, and a major reason why is a perceived lack of flavor. Considering Donald Trump himself has gone on record to say the Filet-O-Fish needs more sauce to improve how it tastes, it's almost certain that others have also felt the long-time menu item is due for an upgrade. Well, a select few got the chance to experience a much-improved version of the sandwich back in 2015 when the Old Bay Filet-O-Fish debuted at select McDonald's locations across the Mid-Atlantic. This special version of the Filet-O-Fish was well-liked by people who got the chance to enjoy it, but those of us who missed out are left wishing it would make a wider return.
The Old Bay Filet-O-Fish was thought up by a McDonald's franchisee in Baltimore named Mark Furr, who decided to try out Old Bay seasoning on different menu items to see what worked best. Unsurprisingly, Old Bay and fried fish were a match made in heaven; so much so that the combination was adopted by 700 McDonald's locations across Maryland, Delaware, Virginia, and Washington, D.C.
Why the Old Bay Filet-O-Fish from McDonald's worked so well
For those less acquainted with the classic seasoning, Old Bay is a spice blend produced by McCormick that was first developed in 1939 in Chesapeake Bay which quickly became an iconic ingredient in Mid-Atlantic cuisine. The savory seasoning has hints of sweetness and spice that make it deeply versatile, which helps explain why this seafood seasoning is also used as an upgrade for homemade chicken-fried steak.
In terms of its primary role in the kitchen, Old Bay is able to enhance seafood dishes without completely overshadowing their natural flavors, a quality that is absolutely crucial for making great fish. This is why the Old Bay Filet-O-Fish sandwich was so well received and remained on menus for over a year, but also why its quiet discontinuation leaves many so devastated.
Although the Old Bay Filet-O-Fish is now unavailable to purchase from McDonald's and doesn't seem to be poised for an imminent comeback, the best thing we can do is take matters into our own hands and give the sandwich the upgrade it deserves ourselves. For example, a simple mixture of butter, Old Bay seasoning, garlic, and some lemon juice can make a tremendous compound butter which you can manually add to the bun of your Filet-O-Fish after you've taken it home.