One Greek Yogurt Brand Totally Stands Out From The Rest

These days, American yogurt consumers are spoiled for choice. The yogurt aisle overflows with dozens of international yogurt styles in a plethora of brands and flavors. However, one yogurt style continues to reign supreme: Greek. The protein-packed strained yogurt made up over half of United States yogurt sales in 2021, according to data from Statista. Greek yogurt is extremely popular for a reason — when done right, it's a creamy, tangy, flavorful delight. However, not all grocery store Greek yogurt is created equal.

The Takeout ranked seven grocery store Greek- and European-style yogurts and found one clear winner. Fage is our favorite Greek yogurt brand and also one of the top grocery brands people struggle to pronounce (it's "fah-yeh," by the way). Fage was one of the original Greek-style yogurts to hit U.S. supermarket shelves, and the brand remains a clear leader in the category to this day. Our reviewer found Fage's Greek yogurt impossibly fluffy, creamy, thick, and satisfying, particularly the buttery full-fat version.

Unlike many other grocery store Greek yogurt brands that aren't as Greek as we thought, Fage is actually from Greece -– the family-owned company was founded in Athens in 1926 and remains one of the top dairy brands in the country nearly a century later. After debuting its now world-famous strained yogurt in the 1950s, Fage quickly expanded across Europe and hit the U.S. market in the 1990s. These days the company has firmly established itself as a top-selling Greek yogurt brand, with over $564 million in sales in 2024.

Fage uses 4 liters of milk to make 1 kilogram of yogurt and adds its own proprietary blend of cultures, which, according to company lore, has been passed down through the Filippou family for generations. Additionally, that little piece of parchment paper on top of a freshly opened Fage tub serves to soak up extra whey, keeping the yogurt as thick and fluffy as possible. Whether you enjoy Fage's sweet flip cups (which must be eaten with a narrow spoon, as Erlich from "Silicon Valley" so passionately insists) or prefer scooping from those paper-topped tubs to make a morning yogurt bowl, Fage's Greek yogurt stands out from the crowd for its consistent quality and superior taste and texture.