Culver's Sold A Truly Astonishing Number Of CurderBurgers [Updated]

The one-day-only promotion drove single-day sales records at more than 20% of Culver's locations.

Update, October 28, 2021: If you've been following along, you know that the Culver's CurderBurger exceeded our expectations. Turns out, we weren't the only ones: per a press release sent to The Takeout, the CurderBurger's October 15 release led to single-day sales records at an astounding 20% of Culver's restaurants across the chain's sales region.

Per the release, guests began to line up at some restaurants before 8 a.m. to claim one of the limited-edition burgers. The brand writes that, as soon as dining rooms and drive-thrus opened, "the burgers began to fly." Wisconsin locations reportedly sold CurderBurgers at triple the pace of an average day's burger sales, with 20% of Culver's restaurants experiencing single-day sales records.

"We knew this was going to be a fun moment for us to give our guests something they truly wanted, but we were still blown away by the overwhelming response," Quinn Adkins, Culver's director of menu development, said in the release. The chain also hinted at a "potential return of the CurderBurger," urging fans to keep up with Culver's on social media for updates.

Update, Oct. 15, 2021: Today's the day, America! It's National Cheese Curd Day, and it's the one day this year when the Culver's CurderBurger will be a real menu item available to hungry cheese hounds at participating Culver's locations.

The Takeout was lucky enough to get a sneak preview of this glorious sandwich before it debuted to the masses in Chicago—you can read our full taste test here. From what our Culver's sources tell us, the burgers are selling out fast, so try to snag one for lunch if you can. If you taste one, let us know what you think!

Original post, Sept. 30, 2021: Make no mistake: I love Culver's. I will happily extoll its Midwestern sensibilities, from its ButterBurgers to its excellent fried fish sandwich. Hell, a New Yorker documented his visit to the Wisconsin-based chain and loved it just as much as any of us. Unlike a lot of irreverent fast food chains, however, Culver's isn't particularly known for being terribly cheeky on social media.

But then, on April 1 of this year, Culver's did do a little April Fools' Day pranking with this tweet:

The restaurant posted a photo of an item that was clearly a joke. It was simply a photoshopped image of a single giant fried cheese curd nestled in a bun, dubbed "THE CURDERBURGER." I'm generally not into culinary delights that rhyme with "murder," but in this case, I'll let a giant cheese disc kill me any day.

Culver's already sells baskets of fried cheese curds, little breaded nuggets of dairy delight, but they have certainly never sold one as a giant puck that can be plunked onto a sandwich. Until October 15, 2021, that is. Because that's National Cheese Curd Day, and that's when the Culver's CurderBurger becomes a reality.

Except this version isn't just going to be a single giant cheddar cheese curd on a bun by itself, as the initial April Fools' joke depicted. The big fried cheese puck will sit on top of a Deluxe ButterBurger (which has American cheese, lettuce, tomato, red onion, and mayo), and basically what I'm saying right now is that I died reading the good news.

You're going to have to move quickly: per a press release sent to The Takeout, the Culver's CurderBurger is going to be available for one day only, October 15. Plus, there will only be a limited supply of the specialty burgers. It's awesome that Culver's is taking up the trend of putting giant discs of fried cheese on burgers. More of America's restaurant chains ought to be doing this.

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