ALDI's New Drip Is Sexy As Hell

The new clothing drop, available now at ALDI, has been a big hit with customers.

Repping one's favorite food and beverage brands by wearing their merch has become hugely popular in recent years, and it translates to big business. These drops not only connect with streetwear culture and capitalize on collectors' appetite for limited-edition items, but the swag also turns the wearer into a walking advertisement for the brand. We've seen a lot of this drip come and go, usually involving fast food. But as the nation's fastest-growing grocery chain, ALDI didn't want to be left behind: the company just released its largest batch of gear to date, and fans are snatching it up.

While we're used to fast food and consumer product brands selling both fashionable duds and weird swag, its not often you get an entire grocery store chain releasing a wide array of wearables. But the brand keeps proving what we already know: ALDI aims to please.

ALDI’s new clothing collection

ALDI's latest swag includes track suits, hats, socks, slides, pants, shirts, and more, all decked out with the store's signature colors of dark blue, orange, red, and yellow. Everything is under $10 and is available at ALDI stores in the ALDI Finds aisle (while supplies last). The hype around this particular drop has been pretty energetic: I'm seeing multiple friends of mine posting pictures of their clothing finds, and fans online are also showing off what they've snagged.


Reddit is one online destination where people have been showing off their swag, especially in the subreddit /r/aldi. You've got entire groups of fans posing for pics, each with enthusiastic captions: