Wendy's Is Testing The Waters With A Plant-Based Burger

But it’s different from the Impossible Whopper and other competitors in several important ways.

Wendy's has been notably quiet in the battle over plant-based burgers. But no longer! QSRWeb reports that on June 28, Wendy's will begin the testing phase of a plant-based burger. What's remarkable about it is that it's not made from a meat substitute like Beyond Meat. The star of the show? A spicy black bean patty.

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While other fast food chains seem to be fixated on simulated meat, Wendy's is going for what now feels like the more novel, yet old-fashioned approach by sticking to plant-based meat substitutes. The spicy black bean patty will be accompanied with pepper jack cheese, jalapeños, and a spicy chipotle sauce, topped with lettuce, onions, and tomatoes, and served on a toasted bun.

The burger will only be available for a limited time in three U.S. cities: Pittsburgh; Columbus, Ohio; and Jacksonville, Florida. It will cost $5.79.

"Our Made to Crave menu is a destination for customers seeking bold ingredients and flavor innovation," Wendy's U.S. chief marketing officer Carl Loredo said in a press release. "With that spirit, we're bringing forward an incredibly tasty Spicy Black Bean Burger to this line-up in three select markets. Consumers are demanding plant-based sandwiches, and we're answering the call in a way that only Wendy's can with a mouthwatering sandwich packed with multiple layers of heat and flavor."

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Of course, like their social media presence, Wendy's corporate had plenty swagger to throw in, too. "The Spicy Black Bean Burger is a culinary creation that turns the notion of a tasteless, texture-lacking black bean patty on its head by bringing our iconic spice as only Wendy's can," said John Li, the vice president of culinary innovation.

I'm intrigued, mainly because I haven't had a black bean burger in years. I remember those things used to be all the rage, but I also remember that they were always hit-or-miss, too. If you screwed up a black bean burger, it would be dry, mealy and make your mouth shrivel up. Here's to hoping that the Wendy's version won't suck.

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