These Are The Most Popular Cereals Of 2024

One classic breakfast cereal will always stay at the top of the rankings, it seems.

Which breakfast cereals currently occupy your pantry? Pattern, an ecommerce platform, recently analyzed how cereal prices have changed in 2024. Using Amazon demand data from every day in 2023 and up through 2024 to see which cereals were most searched for by customers, the report is a reflection of our collective morning routine. It turns out that one cereal is by far America's favorite. Can you guess what it is?

The top 10 breakfast cereals in America

Pattern has defined "consumer demand" as the volume of consumers on Amazon shopping for a specific type of item during a given period. But in the breakfast cereal landscape, one brand reigns supreme.

Here are the most popular breakfast cereals in the Untied States in 2024, based on Amazon data:

  1. Cheerios
  2. Cream of Wheat
  3. Honey Bunches of Oats
  4. Lucky Charms
  5. Frosted Flakes
  6. Cinnamon Toast Crunch
  7. Corn Flakes
  8. Raisin Bran
  9. Rice Krispies
  10. Life Cereal

Cheerios came out on top, with Cream of Wheat, Honey Bunches of Oats, Lucky Charms, and Frosted Flakes rounding out the top five spots. I don't know about you, but I haven't thought about Cream of Wheat in years.

The volume of queries for Cheerios was 2.6 times higher than those for Cream of Wheat, putting it in first by a landslide. Though we already knew that people have historically been big fans of Cheerios, we didn't realize that the diminutive little whole grain circles would still be this popular. (And did you know they come in a ton of varieties?)

Many of my childhood favorites rank toward the bottom of the 25-cereal list. Rounding out the rankings are Malt O Meal, Froot Loops, Honeycomb, Trix, and French Toast Crunch.


Some cereal prices have changed drastically

Prices for cereal have fluctuated since 2023, with Fruity Pebbles, Corn Pops, and Quaker Oats cereals dropping in cost by as much as 12%. But some cereals have notably gone up in price, like Frosted Flakes (7%), Lucky Charms (8%), and Corn Flakes (16%), which can't be good for cereal sales more broadly, which have already been flagging in recent months. I do remember having sticker shock upon seeing the price of Corn Flakes during a recent trip to the grocery store, so I guess my reaction wasn't unwarranted.


How about you? Are Cheerios still on your shopping list? Are any of your favorites in the top 10? Sound off in the comments, fans and haters alike.