Last Call: Bake This Easy Raspberry-Buttermilk Cake

I saw a few flowers on the strawberry plants in my backyard today and it made me so anxious to taste the first ripe berries of the summer—provided the rabbits/birds/my dog don't get to them first. No matter what kind of berries you get your hands on, I bet they'll taste great in this Smitten Kitchen berry-buttermilk cake. I've baked this probably close to a dozen times, with raspberries, blueberries, even huckleberries, and it's been delicious every time. The texture is so light and spongey, punctuated by small bursts of sweet-tart fruit. [Kate Bernot]

I've been writing about Starbucks a lot lately, so was curious to see this Bloomberg video pop up in Twitter moments today. The three friends who created the Starbucks in Seattle in 1971 loved coffee, and they also loved Moby Dick. "Starbucks" wasn't their first name choice, but naming their enterprise after Captain Ahab's ship ("Pequod") didn't have as nice a ring as that ship's first mate's name did. Then they found a 15th-century woodcut circular image of a two-tailed siren, but her nudity required a revision. So did a switch from a brown logo to green to indicate "freshness and growth." It all makes for an interesting look at the considerable philosophy that goes on behind the creating of a brand. [Gwen Ihnat]