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The Knott's Berry Farm Grocery Brand Is No More

The J.M. Smucker Company quietly discontinued all of its Knott's Berry Farm products.

When you hear the name Knott's Berry Farm you probably think of the beloved theme park, situated in Buena Park, California. Even if you've never been, you're likely familiar with the brand for a different reason: its line of homestyle jams, jellies, and fruit preserves sold at the grocery store. It looks like we won't have the chance to buy any more of them outside the parks, however, because theme park enthusiast site Inside the Magic has reported that Knott's Berry Farm products are gone from store shelves forever.

The Knott’s Berry Farm product line is finished

The Knott's Berry Farm grocery store brand is owned by The J.M. Smucker Company, which doesn't own the Knott's Berry Farm theme park. If you visit the Knott's Berry Farm website, you'll be greeted with this:


A message on the site's homepage says, "Knott's Berry Farm brand has been discontinued and is no longer being sold." The site encourages the user to visit the J.M. Smucker company website instead to browse information regarding the company's other brands.

Verified Instagram user @markie_devo, who posts breaking product announcements, also posted about the discontinuation of Knott's Berry Farm products yesterday.

The caption to the post says:

Today we say farewell to a deli store hero Knott's Berry Farm Brand.

For those of you who don't know, Knott's made the little shortbread cookies with jam that you'd find at a local deli. They also made several jams and other food.

J.M. Smucker Co broke the news on the official knottsberryfarmfoods.com site.


Which products was Knott’s Berry Farm known for?

The Knott's Berry Farm retail line is (was) primarily focused on jams and cookies; there were syrups at one point, but they were later discontinued. And because the news is so fresh, you can still browse the remaining Knott's products on Amazon.


Retailers still have Knott's Berry Farm products in stock, like the aforementioned shortbread cookies with the jam centers, in flavors like strawberry and raspberry. Some have boysenberry, raspberry, and strawberry jams available as well.

You can still buy other Knott’s Berry Farm products online

This is somewhat confusing, but you can order Knott's Berry Farm products from the theme park's online marketplace. These are more boutique-style products that aren't related to the former grocery store brand aside from its name. They're labeled "Berry Market," with a much wider variety of products past jams such as, syrups, teas, salad dressings, baking mixes, and more.


Smucker's has not yet responded to a request for comment. Whatever the reasoning behind the brand closure, the fact is that Knott's Berry Farm grocery store products have officially become extinct.