DoorDash Just Announced The Biggest Giveaway We've Ever Seen

You're going to have to see this Super Bowl LVIII promotion to believe it.

Super Bowl LVIII is right around the corner, which means you'll need to prepare yourself for the onslaught of commercials and promotions. And the award for biggest gimmick of them all must go to DoorDash, which just announced the most unique campaign we've seen in a while: One winner will receive, in one fell swoop, all of the items seen in the other commercials aired during the Super Bowl.

That doesn't just encompass bags of M&M's and jars of mayonnaise. It's the soap, the booze, the soda, the cars. Notice I wrote "cars," plural, because even with American automakers skipping the game this year, there are at least a few splashy brands getting involved. The longer I'm thinking about this, the more calculations I'm performing on the cost of this stunt.

DoorDash’s Super Bowl LVIII promotion, explained

Not every upcoming Super Bowl commercial has been announced yet—there are always big reveals during the game itself—but the site for the DoorDash giveaway has been keeping track. As of this writing, here's what's listed:

  • Popeyes chicken wings
  • A Kia EV9 (electric SUV), and yes, it's a car
  • Dove soap
  • Oreos
  • Starry (the soft drink)
  • A FanDuel branded helmet
  • Reese's Peanut Butter Cups
  • A Kawasaki off-roading vehicle
  • Drumstick ice cream cones
  • A 30-gallon bucket of mayo (?!)
  • Nerds Gummy Clusters
  • A to-be-determined Volkswagen vehicle
  • Pringles
  • A BetMGM lion plushie
  • The State Farm khaki pant and red polo outfit
  • Peanut Butter M&M's
  • Doritos Dinamita (like Frito-Lay's version of Takis)
  • Again, the commercial announcements haven't all been made yet, so this list will only get bigger before the Super Bowl airs on February 11. That's still over a week away.

    As for those 30 gallons of mayo, well, it's probably Hellmann's. Its commercial is already available for preview, and it involves a cat and previous Saturday Night Live stars Kate McKinnon and Pete Davidson. Cats, comedians, and mayonnaise, what could go wrong? And what could possibly go wrong with a 30-gallon bucket of mayo? I had a hard enough time with the gallon of ranch dressing I received one time.

    There's no running total of the monetary value of all these items, but two cars and an off-roading vehicle can't exactly be small potatoes.


How to win the DoorDash-All-The-Ads prize

So this contest isn't just one of those things where you simply fork over your email address and start praying. When you watch the DoorDash Super Bowl commercial when it airs, you'll have to crack some kind of code involved, then enter it on the sweepstakes website. Then you'll be eligible.


I'm assuming this won't necessarily be an easy task to pull off immediately, and will involve multiple rewatches of the commercial to get the proper information. And when you receive prizes of $600 and up, you'll have to file for taxes on the value of what you won, so this might be a mixed blessing for some. Plus you'd need a garage to keep three vehicles in if you end up keeping them.

Still, this is a pretty big giveaway. I'll be curious to see how the winner deals with it, but for now, I'll watch this list grow bigger. For the record, there were 52 commercials (I counted) last year. There are 17 items on DoorDash's current running list. So it's likely we haven't even seen half of what's coming. That lucky winner is going to have to clean out their garage, and at this rate, maybe their entire basement, just to make room for what's coming.