Crumbl Finally Comes To Its Senses By Going Small

The new "Mini Mondays" promotion does come with one restriction.

I have a lot of gripes with Crumbl's cookies, but one of them is regarding the company's suggested serving size. Although it's easy to assume that a cookie's serving size would be a whole damn cookie, Crumbl suggests that a reasonable serving size is actually ¼ of one. Who the hell eats a quarter of a cookie?

It's likely meant to disguise just how rich and calorie-dense these things are — one of the cookies available this week, the Confetti Milkshake, clocks in at 920 calories. So Crumbl has finally announced that it's making the sound decision of releasing a smaller option, but here's the deal: It's only available for one day a week.

Crumbl’s ‘Mini Mondays’ are the only time you can get a smaller version of its cookies

The announcement says that the chain "will offer 'Mini Mondays,' where both Mini and Large Cookies will become available for purchase every Monday" (via EIN Presswire). Crumbl adds, "This innovative approach allows customers to sweeten their Mondays and savor their favorite flavors in both miniature and large sizes."

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What was a little unclear from that language is whether or not "Mini Mondays" was just a cutesy name for the promotion (because that's the day all new flavors come out) or if that meant the smaller cookies would only be available on Monday. To clarify, I called my local Crumbl, and an employee confirmed that the smaller cookies are indeed only available on Mondays.

Instagram account @snackolator did the math on the size difference and calculated that the surface area of the miniature ones is about 35% that of a regular-sized cookie. Online ordering indicates that the smallest order of the mini cookies is a pack of three, which goes for $9.99 at my local Crumbl location. Compare that to the price of a single regular-sized cookie, which goes for $4.99. Considering that three mini cookies are roughly the same size as a normal-sized one, you're paying a huge premium for the smaller ones, pretty much double.

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Personally, I've always found Crumbl's cookies to be overwhelmingly buttery and sweet; it seems like they immediately weep oil into your mouth as you chew, which I've found to be off-putting. But based on how popular Crumbl's cookies are, that doesn't seem to stop customers from snapping them up. The mini versions are simply a more convenient way for customers to taste-test all the flavors at once with less of a calorie commitment, while guaranteeing that Crumbl will still quietly make a pretty penny off your curious sweet tooth.

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