Your Toast Cries Out For Cinnamon Toast Crunch Cinnadust Seasoning

If, like me, you've had "Cinnamon Toast Crunch" muted on Twitter for the last month, you may have missed this news: B&G Foods just released Cinnamon Toast Crunch Cinnadust Seasoning Blend, a pre-mixed blend that reportedly tastes just like Cinnamon Toast Crunch Cereal in fairy dust form. According to a press release from the brand, Cinnadust has moved past the test-marketing phase and is now available online and at approximately 4,300 grocery stores nationwide.

Why not just mix up your own cinnamon-sugar blend? According to B&G, the Cinnamon Toast Crunch Cinnadust Seasoning Blend "is more complex than traditional cinnamon-sugar mixes and consists of the cereal's famous cinnamon-sugar blend, paired with sweet notes of caramel, vanilla, and graham flavors." The brand suggests sprinkling the blend on toast, yogurt, ice cream, fruit, or popcorn; mixing it into cookies, pancakes, oatmeal, or coffee (!), or whipping it into cream cheese or butter. Personally, I think it sounds awesome sprinkled over a scoop of peanut butter for my afternoon apple dippin'. I may also just keep some in my pockets so I can leave a sweetly scented trail behind me wherever I go. This is versatile stuff.

While last month's Cinnamon Toast Crunch shrimp debacle was decidedly unsavory, I think we can safely allow this sweet seasoning blend to enter the lexicon. If you'd like to try it for yourself, the blend is available in a 13.75-ounce bottle, a 6.5-ounce bottle, and a 3.5-ounce bottle, the latter of which retails for just $2.99. And if you find anything other than cinnamon-sugar seasoning inside the bottle—like, say, crustaceans—you might just keep that one to yourself.