Guy Fieri Launches Enthusiastic Chicken Chain Chicken Guy!

The world of fried chicken has not one but two new celebrity players this week: Yesterday, we reported that Shaquille O'Neal will host a show called Big Chicken Shaq in which he opens a fried-chicken restaurant, and today we bring you news that Peroxide Prince Guy Fieri is launching a chain of casual chicken restaurants called—drumroll please—Chicken Guy! (Like Jeb Bush's unfortunate campaign logo, Jeb!, the exclamation point is part of the deal.)

QSR Magazine reports the flagship location will be at the Walt Disney Resort in Lake Buena Vista, Florida, with other outposts to follow.

"It's all about the real deal, all-natural chicken, but let me tell you, our sauce game is on point," Fieri tells QSR. One would expect his signature Donkey Sauce will be on the menu, and if not, why not Guy?!

The Mayor Of Flavortown promises lemon juice-, pickle-, and buttermilk-brined fried chicken as well as grilled chicken, available in sandwiches, on skewers, or atop salad bowls, along with traditional fried-chicken sides like mac 'n' cheese, slaw, and fried pickles. For dessert, guests can consider the Cinnamon Apple, "a heaping cup vanilla soft-serve ice cream smothered in Cinnamon Toast Crunch and Apple Jacks cereal."

Fried chicken is actually the perfect Fieri food: it's hot, seasoned, spicy, indulgent, often messy, and sort of a guilty pleasure. Actually, as we're all unironic Fieri enthusiasts at The Takeout, we feel no guilt at all that he's a pleasure. We wish Guy! nothing but the best in his new endeavor.