Last Call: Chase Bank Faceplants With #MondayMotivation Tweet
Like a lot of people, I bank with Chase, so I'm sure I'm not the only person who had a mini-heart attack when I saw that "Chase Bank" was trending on Twitter. But so was #MondayMotivation, and it turns out those two items were related.
In a now-deleted tweet, Chase Bank offered a snarky dialogue between a person and their bank account:
Wells Fargo: We're the most hated big bank and it's not even close.
Chase Bank: Hold my bailout. pic.twitter.com/vbg91Tu5fV
— Adam Best (@adamcbest) April 29, 2019
To put it mildly, the "let them drink coffee at home" tweet was quickly called out as "poor-shaming." Especially when many pointed out that Chase's CEO, Jamie Dimon, makes $31 million annually. The bank also received a $25 billion bailout, as Elizabeth Warren explained:
.@Chase: why aren't customers saving money?
Taxpayers: we lost our jobs/homes/savings but gave you a $25b bailout
Workers: employers don't pay living wages
Economists: rising costs + stagnant wages = 0 savings
Chase: guess we'll never know
Everyone: seriously?
#MoneyMotivation pic.twitter.com/WcboMr5MCE— Elizabeth Warren (@SenWarren) April 29, 2019
At least Chase soon realized its error, although that may not be enough to completely offset the bad effect of that unfortunate tweet:
Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world.
— Chase (@Chase) April 29, 2019