GrubHub's 2018 Food Trends Reveal That We Desperately Love... Bean Burritos?

In case you hadn't noticed, it's end-of-year-list season. That means that your favorite publications (this one included) will be trotting out content regarding our feelings on the year that was, but it also means that some business and brands will spend a lot of energy making you feel real weird about your life choices. Today's entrant is GrubHub, which has analyzed the orders of more than 16 million diners and found that our collective appetites were, above all else, roused by... bean burritos? And cauliflower?


Plant-based foods were on the rise in 2018. According to Grubhub's ordering data, bean burritos took the top spot as the food surging the most in popularity in 2018, rising 276% as compared to 2017. And if you've been hearing more about cauliflower this year, you're not alone: cauliflower rice bowls (155% increase) and buffalo cauliflower (124%) also made the list. One food we don't see in our top 10? Red meat.

Bean burritos and cauliflower. Cool. America, as a country, we have made 2018 a year of farts.

It's worth noting that this isn't a list of the year's most popular foods. It's a list of the foods that most sharply increased in popularity, so if absolutely no one was ordering bean burritos last year, and this year one city in, I don't know, Iowa went apeshit for them, that might account for the spike. In farts.


There's some other data, but it doesn't have anything to do with farts, so let's content ourselves with a few highlights.

  • Avocado toast didn't even make the list, so feel free to tell the next jackass who makes a joke about millennial shit to shove it.
  • Poke bowls, which took last year's top slot, dropped to number two, thanks to "a 205% increase in popularity, compared to a 643% rise in popularity in 2017."
  • The fastest-growing breakfast item was the peanut butter acai bowl, which is weirdly specific.
  • The fastest- growing late night items were also oddly specific: stuffed jalapenos, following by spicy miso ramen (yum)
  • Shocking: we love pizza
  • You can read the full report here.