A glass bottle of Fanta
Nazis Were The Reason Fanta Soda Was Created

NEWS

By Angie Seibold
Fanta is a soda born deep inside Nazi Germany. In the 1930s, when the Great Depression and WWII was impacting other markets, Coca-Cola’s Coke business was thriving in Germany.
When trade embargoes following America's entry into WWII prohibited import of Coke’s syrup, Coke's head of German operations, Max Keith, made an attempt to keep Nazi Germany happy.
As Coca-Cola’s formula is top-secret, Keith asked German chemists to make a caffeinated flavor as close to Coke as possible, despite having their access to ingredients throttled.
The chemists used food scraps from local produce vendors, including apple fibers left over from cider production and whey. The resulting drink wasn't Coke, but it was marketable.
In a country starved for luxuries, Keith asked his staff to envision their fantasies when trying to christen the new soda, and sales rep Joe Knipp suggested they call it Fanta.
The original Fanta contained saccharin, given the prevalent sugar rationing in the country. However, when its popularity grew, Germany allowed Fanta’s makers access to beet sugar.
Coca-Cola stayed afloat as a German entity until Fanta's production stopped post-Allied liberation in 1945. However, Coke reformulated the brand as Fanta Orange in Italy in 1955.